Bestseller scores 11 out of 100 points and is therefore starting its sustainable cotton journey. Bestseller is a member of the Better Cotton Initiative (BCI) and Cotton made in Africa (CmiA).
The company states that cotton is one of its most important fibres. It continuously engages with cotton farmers to contribute to safe working conditions as well as to reducing environmental impact. The company addresses environmental and social issues in cotton cultivation through its BCI membership. It has no additional policies in place to address issues such as the elimination of HHP, reducing water use, biodiversity, cotton recycling or labour issues in cotton cultivation. It bans Uzbek cotton. For its brands Jack & Jones and ONLY the company has specific targets for sourcing more sustainable cotton: 100% of cotton sourced should be more sustainable in 2020. Bestseller does not have corporate target to achieve a more sustainable cotton supply.
The company states that one third of its cotton comes from more sustainable sources. It is however not clear what is meant by more sustainable sources. The company does not publish additional information on the absolute volume of sustainable cotton sourced.
The company does not publish information on the absolute volume and origin of the cotton used in its products. The company does not provide information on its suppliers (finished product, fabric manufacturers, yarn spinners).